A mix of high-end and typical HVAC websites to show what works and what doesn't
High-End HVAC websites used as references for trust, conversion and user comfort
Analysis:
-Social proof above the fold
-Obvious primary (Call to Action)
-Clean, comfortable layout
Typical HVAC websites used as references for trust, conversion and user comfort
Analysis (Common Patterns):
-Social proof not shown above the fold, reducing trust
-Multiple competing (Call to Actions), reducing conversions
-Busy layouts and heavy discounting, reducing user comfort